Case Study 2 :: McGraw-Hill Education
Objective
To create a dimensional direct mail, self-mailer targeting teachers
Creative Process
Input from meetings established the marketing plan and choice of media. A focus group was conducted and mock-ups of mailers presented to help narrow the strategy and determine the creative direction.
Success
“This has been one of our most successful lead-generator campaigns in over ten years, bringing in more than 1,000 responses almost immediately. The piece has also captured the attention of other departments because of its intriguing design.”
Rugenia Henry, Marketing Manager