Case Study 1 :: Nationwide Retirement Services
Objective
To create a microsite targeted to government employees to make them aware of available retirement products
Creative Process
The theme Retirement Wake-up Call was created. The site would interact with viewers by using video of actors explaining the products and encouraging the employees to wake up to the economic challenges ahead and start saving now.
Success
“30% increase in Web site traffic to new site within 1 week. Over a 3-month period there was an increase in product interest and awareness.”
Brand Manager, Nationwide Retirement Services